The event will take place from May 13 to 15 at the Broward County Convention Center.
Press release.- The upcoming SBC Summit Americas, to be held in Fort Lauderdale in May, will offer a Pan-American educational experience, designed for companies looking to deepen their market knowledge or expand their presence in North and Latin America.
The SBC Summit Americas, which will be held from May 13 to 15 at the Broward County Convention Center, will welcome 10,000 attendees for an in-depth look at key industry sectors, including betting, casinos, payments, affiliation, and player protection. The agenda will feature sessions designed for brands operating in the United States and Latin America, as well as insights that connect both regions to foster knowledge exchange between markets.
Rasmus Sojmark, CEO and founder of SBC, said: "The SBC Summit Americas was designed to bring together the entire Americas region so they can learn from each other. Achieving the right balance (ensuring an equal emphasis on North and South America while also covering broader industry trends) was a key challenge, but we knew we had to get it right."
Attendees interested in learning about the latest advancements in North America can attend the session dedicated to that region, where panels will explore the future of fantasy sports betting, preparations for the FIFA World Cup 2026, and the potential impact of sweepstakes in casinos.
The panels will also cover the transformative power of technology, examining its role in modernizing traditional lotteries, leveraging gamification and artificial intelligence to enhance player retention, and optimizing omnichannel experiences.
The second day of the conference, highlighting the fundamental role of the native community in North America, will feature several panels on tribal gaming. The agenda will focus on the fundamental relationship between operators and tribes (offering strategies for creating mutually beneficial partnerships) and will examine the success of the Hub and Spoke model.
Attendees focused on the Latin American market will find a wealth of information in the specific session for Latin America, covering both emerging opportunities and regulatory challenges. The sessions will provide an in-depth analysis of key markets, including Peru, Mexico, and the Andean region in general, while addressing the complex licensing landscapes.
Now that the regulation of the Brazilian market is underway, the topic will feature specific panels for Brazil to help delegates navigate the evolving framework, foster collaboration between operators and regulators, and explore the role of technology in user protection.
In addition, the sessions will offer strategies for creating partnerships between operators and sports organizations and guidance on consumer rights, ensuring that companies comply with standards and avoid legal issues in an increasingly regulated landscape.
Payment Expert Summit will explore financial developments and compliance challenges in the Americas, equipping attendees with strategies to ensure smooth transactions and boost customer acquisition. The sessions will cover navigating complex tax structures, enhancing cross-border collaborations, and reducing payment rejection rates.
Affiliate Leaders Summit will offer key tactics to drive growth in the United States and Latin America, effectively leverage big data, and navigate marketing regulations. Additionally, the panels will provide strategies for enhancing marketing outcomes and integrating technology, essential for any affiliate seeking long-term success in the region.
