AC Milan announces a new partnership with Reals, a company excelling in the Brazilian sports betting and online gaming market, which will become the official regional betting partner of the Rossoneri club in Latin America.
In 2024, Reals was named the "Best Sports Betting Operator" in Brazil by SiGMA World, the largest iGaming authority globally.
Reals has consistently solidified its position in the industry and continued to enhance its development momentum. The brand adheres to the best market practices, achieving sustainable development through innovation, strategic partnerships, and sports engagement.
This collaboration further highlights AC Milan's commitment to deepening fan engagement in Latin America. With Real's solid position in the Brazilian sports betting and online gaming market, this partnership will enhance AC Milan's brand visibility and establish connections with passionate fans in the region.
AC Milan's global ambitions complement Real's strategy, which will have a profound impact and strengthen the club's connection with the Latin American fan community.
AC Milan's Chief Commercial Officer, Michael O'Tell, stated: "We are thrilled to initiate this partnership with Real. This exciting collaboration marks an important step in our continuous efforts to expand AC Milan's global influence. Through our partnership with Real, we aim to strengthen our connection with this vital fan community in Latin America. This collaboration opens new avenues for fan engagement and interaction, allowing us to bridge the gap between the club and its loyal supporters and new fans."
"I am honored to collaborate with a club as influential as AC Milan. To my knowledge, considering the betting companies established and licensed in Brazil, this is a pioneering and unprecedented international agreement. Through this agreement, Reals takes a significant step in consolidating its position as a leading sponsor brand in the sports world and proves its status as a serious company providing reliable services to betting players," said Rafael Borges, CEO of Reals.
