PandaScore, a leading esports data and odds provider, recently announced a strategic partnership with BET99, a well-known sports betting and casino operator in Ontario, Canada, marking the official launch of their deep layout in the esports betting vertical.
This collaboration not only highlights PandaScore's ongoing momentum in expanding its network of quality operators but also signifies BET99's active entry into the rapidly growing esports track.
In this partnership, BET99 will integrate PandaScore's industry-leading esports odds data, covering the world's most popular titles, including Counter-Strike 2 (CS2), Dota 2, and League of Legends (LoL) among other popular games. Powered by advanced algorithms and supported by a professional trading team, PandaScore enables operators to offer precise and highly competitive odds while maintaining a target profit margin of about 6%, ensuring the stability of platform operations and the balance of player attractiveness.
Notably, BET99 will also introduce cutting-edge betting features from PandaScore such as BetBuilder and MicroBetting. These tools allow users to freely combine betting options, offering a faster-paced, more interactive betting experience that greatly aligns with the preferences of contemporary esports users, driving continuous increases in player engagement.
Esports betting is currently at a rapid growth stage, with the market size continuously expanding. PandaScore's platform has recently processed over one billion euros in esports bets, demonstrating its strong platform capacity and industry influence.
Oliver Niner, Head of B2B at PandaScore, stated: "Esports betting is becoming an important part of the entire betting industry, and we are honored to partner with BET99 to help them expand into the Ontario market. With our odds services and customized products, BET99 has a unique advantage in providing high-quality betting experiences for esports players."
Andre Bewerungen, Head of Sports Betting at BET99, also expressed high recognition for the partnership. He said: "BET99 is always committed to leading player experiences with personalization and innovation. Esports is an important breakthrough for us targeting the new generation of users. With PandaScore's professional capabilities and leading products, we can create a more interactive and attractive betting platform, enhance user stickiness, and build a long-term esports betting ecosystem."
This partnership is undoubtedly a key step for both parties in the esports betting field and also indicates the broad development prospects of this vertical domain in Canada and globally. As esports culture continues to heat up and the young user base expands, the collaboration between BET99 and PandaScore is expected to bring more innovative gameplay and business opportunities to the market.
