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Riot Games, the maker of League of Legends, initiates gambling sponsorship: Balancing commercial pressures with the future of esports ecosystems.

Riot Games, the maker of League of Legends, initiates gambling sponsorship: Balancing commercial pressures with the future of esports ecosystems.

As Riot Games officially announced on June 27, 2025, the opening of betting sponsorship cooperation in the EMEA (Europe, Middle East, and Africa) and the Americas regions, the global esports community has once again sparked heated discussions. Earlier in the year, Riot had revealed an open attitude

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Riot Games Opens LOL and Valorant to Gambling Sponsorships: A Commercial Breakthrough or a Collapse of Values?

Riot Games Opens LOL and Valorant to Gambling Sponsorships: A Commercial Breakthrough or a Collapse of Values?

Riot Games officially announces that it will open gambling sponsorship cooperation for "League of Legends" (LOL) and "Valorant" in the Americas and EMEA (Europe, the Middle East, and Africa) regions. This decision instantly caused a huge stir in the global esports community, with many players excla

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GG.Bet becomes the first-ever betting company to sponsor Dynamo Kyiv, signing a three-year strategic partnership agreement.

GG.Bet becomes the first-ever betting company to sponsor Dynamo Kyiv, signing a three-year strategic partnership agreement.

As the Ukrainian football powerhouse Dynamo Kyiv celebrates its 30th championship title, the club also welcomes a historically significant new partnership—a naming rights sponsorship agreement with the betting company GG.Bet, lasting three years. This marks the first time Dynamo has granted naming r

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Blast and GamingMalta enter a three-year partnership agreement to accelerate the creation of an esports hub in Malta.

Blast and GamingMalta enter a three-year partnership agreement to accelerate the creation of an esports hub in Malta.

The esports event operator Blast has signed a three-year strategic cooperation agreement with GamingMalta, an independent non-profit organization established by the Maltese government. Both parties will work together to promote Malta as a significant node in the global esports industry.According to

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"Level Up: The World Cup of Esports Documentary" lands on Prime Video, unveiling the behind-the-scenes stories of the world's top esports competitions.

"Level Up: The World Cup of Esports Documentary" lands on Prime Video, unveiling the behind-the-scenes stories of the world's top esports competitions.

The five-part documentary "Level Up: The Esports World Cup Documentary," directed by Emmy Award-winning director RJ Cutler, will premiere globally on Prime Video starting June 6, with new episodes weekly. This documentary focuses on the inaugural 2024 Esports World Cup (EWC)—a pivotal event in espor

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AdmiralBet Leverages Oddin.gg Esports Solutions to Expand Polish Online Gambling Landscape

AdmiralBet Leverages Oddin.gg Esports Solutions to Expand Polish Online Gambling Landscape

AdmiralBet has officially partnered with esports data and content provider Oddin.gg, announcing its entry into the Polish online betting market and launching a new sports betting platform supported by a full suite of esports solutions in the country. This move marks the operator's business expansion

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Riot Games Partners with Coinbase: Esports Events Embrace Blockchain, Sparking Hot Debate

Riot Games Partners with Coinbase: Esports Events Embrace Blockchain, Sparking Hot Debate

Riot Games has officially announced a multi-year partnership with the cryptocurrency platform Coinbase, starting with the Valorant Masters in Toronto this June, to introduce the Coinbase brand in top global esports events. Although the partnership does not involve the actual integration of blockchai

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E-sports Game Skin Gambling: The Real Bet Behind Virtual Items

E-sports Game Skin Gambling: The Real Bet Behind Virtual Items

With the rapid development of the esports industry, a new gray area has gradually emerged, which is — Skin Gambling. This form of gambling uses virtual items in games (usually weapon skins, character outfits, etc.) as bets, attracting a large number of teenagers and young players to participate. Alt

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Ignite this summer! The 2025 Esports World Cup major upgrade is coming.

Ignite this summer! The 2025 Esports World Cup major upgrade is coming.

From July 7th to August 24th, Riyadh will become the competitive stage for the world's top esports teams and players, hosting the 2025 Esports World Cup—an event that will redefine the scale and impact of competitive gaming.This year's competition has attracted over 2000 top players and 200+ global

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Hand in Hand with the African Gaming Market: How Kiron Interactive Empowers Operators to Achieve Growth

Hand in Hand with the African Gaming Market: How Kiron Interactive Empowers Operators to Achieve Growth

In the thriving gaming industry in Africa, Kiron Interactive is helping operators overcome challenges and seize opportunities through innovative solutions and localization strategies.Siphindile Msani, the company's African Customer Success Manager, recently won the "African Women in Gaming Award -

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7777 Gaming: The Rise and Innovation of a New Digital Entertainment Platform

7777 Gaming: The Rise and Innovation of a New Digital Entertainment Platform

In the rapidly developing online gaming and digital entertainment industry, 7777 Gaming is gradually emerging and becoming the focus of many players and investors.This company attracts a large number of loyal users worldwide with its unique game design, innovative technology applications, and extre

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Midnite, a new generation esports betting company, completes Series B funding to boost rapid development in the UK.

Midnite, a new generation esports betting company, completes Series B funding to boost rapid development in the UK.

Midnite is a sports betting platform based in London, established in 2015, focusing on esports betting and gradually expanding into traditional sports, online casinos, and horse racing betting.The company's core competitive strengths are innovative technology and user-friendly experience, aiming to

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BET99 joins forces with PandaScore to boost esports betting, tapping into a new vertical market.

BET99 joins forces with PandaScore to boost esports betting, tapping into a new vertical market.

PandaScore, a leading esports data and odds provider, recently announced a strategic partnership with BET99, a well-known sports betting and casino operator in Ontario, Canada, marking the official launch of their deep layout in the esports betting vertical.This collaboration not only highlights Pan

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Xinhong Le: Southeast Asia's Emerging Diversified Entertainment and Investment Group

Xinhong Le: Southeast Asia's Emerging Diversified Entertainment and Investment Group

I. Group OverviewNew Hong Lok Group, headquartered in Southeast Asia, is a comprehensive enterprise group covering entertainment industry, hotel management, real estate development, financial investment, and digital technology among other fields. In recent years, the group has rapidly emerged in th

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Google is confident in the future of the digital gaming industry in Southeast Asia.

Google is confident in the future of the digital gaming industry in Southeast Asia.

The gaming industry in Southeast Asia, including the Philippines, is experiencing strong growth. The region's digital infrastructure and young population support this growth.At the "e-Conomy SEA 2024" report launch held at Google Philippines headquarters in Taguig City, representatives from Google

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India currently has 591 million gamers, and the number of gaming companies has surged to over 2300.

India currently has 591 million gamers, and the number of gaming companies has surged to over 2300.

Recently, Lumikai Venture Capital Fund disclosed that the Indian gaming industry will demonstrate strong growth, second only to the video and desktop media markets.Since 2020, the number of gaming companies in India has surged from 25 to over 2300. Currently, the Indian gaming market is valued at ap

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