In the gray production or gray finance sector, the brand recognition and reputation of a guarantee platform are crucial. By the end of 2024, the well-known guarantee platform "Huiwang Guarantee" announced its official renaming to "Haowang Guarantee".
This move has attracted widespread attention within the circle: Does this mean that the authorities will strengthen brand protection and crack down on impostors? More importantly, has the renaming truly been effective?
1. Why the name change?
"Huiwang Guarantee" was favored by a large number of users for its professional guarantee intermediary services since its inception, especially in high-risk transaction areas such as e-commerce, private orders, and gambling. However, as its popularity increased, fake customer services, phishing websites, and false groups impersonating "Huiwang Guarantee" emerged in abundance, severely affecting user safety and platform reputation.
The renaming announcement of "Haowang Guarantee" mentioned that the name change was partly due to brand reshaping and expanding influence considerations; on the other hand, it was also an active switch of the brand identification system after continuously encountering impersonation incidents, to break the old "fake chain".
2. Is the anti-impersonation mechanism more complete after the name change?
According to feedback from several insiders, since the launch of "Haowang Guarantee", it has indeed implemented several anti-impersonation measures including:
Using a unique domain and exclusive short link system: Users must trade through the "official website authentication channel", and all transaction links are auto-generated with time validation, effectively avoiding fake page shells.
Exclusive customer service identification and verification code verification: The platform has introduced chat verification codes and ID verification mechanisms, allowing users to verify the authenticity of customer service through the official website, greatly reducing the risk of being induced by fake customer services.
Enhanced publicity and education: The platform continuously publishes anti-fraud tutorials in its official account and multiple WeChat groups, reminding users not to trust third-party "guarantee links".
Linked reporting system: Encourages users to report impersonation behaviors, and the official platform also frequently removes impersonating accounts on channels like Telegram and QQ groups.
3. Has impersonation been "eradicated"?
Although the official has indeed strengthened the anti-counterfeiting mechanism, impersonation has not completely disappeared. At the initial stage of the new brand's launch, some "old impersonators" quickly changed their tactics and began impersonating "Haowang Guarantee", but since the brand had just been renamed, most fake accounts had not yet formed a new round of dissemination, temporarily suppressing them.
In the black production circle, impersonation is rampant, with common tricks including:
Using fake domain name spelling errors (such as hoowang.com)
Fake customer service actively adding people, committing fraud under the guise of guarantee
Inducing users to transfer money to private accounts through fake guarantee transaction links
Observations show that currently, compared to before the renaming, the proportion of fakes in "Haowang Guarantee" has significantly decreased, partly because the "scammer chain" is still in the reconstruction phase. However, it can be anticipated that as "Haowang Guarantee" regains popularity, a new chain of impersonation might also form.
4. How can users protect themselves?
No matter how the platform upgrades its mechanisms, individual users' awareness of fraud prevention remains key. The following points can be considered:
Always enter transaction links from the "Haowang Guarantee" official website or official channels
Do not trust anyone claiming to be a guarantee customer service, verify their ID/work number first
Confirm the identity of the other party before trading, avoid entering the guarantee phase through unfamiliar private chats
If suspicious situations are encountered, immediately feedback and report on the official platform channel
5. Conclusion
The renaming from "Huiwang Guarantee" to "Haowang Guarantee" has indeed broken the old impersonation chain and took the opportunity to strengthen the brand protection mechanism. However, this does not mean that security risks have ended.
The platform needs to continuously upgrade its technical defenses, and users must always remain vigilant. Only when official governance and user fraud awareness drive together can the phenomenon of "fake guarantees" be fundamentally curbed.
