LiveScore announces its brand development in Southeast Asia has entered a new phase, focusing on the Thai market. This move is part of a broader regional strategy aimed at enhancing the platform's influence in key growth markets before the 2026 World Cup.
According to the company, Thailand and Indonesia account for a significant portion of LiveScore's 7.6 million users in Asia. To this end, LiveScore has launched a Thai-language social media account @livescore.th, which will provide Thai sports fans with a curated selection of content that blends global and local elements.
The company has partnered with the local agency Holarchy to handle its brand promotion activities in Thailand. As part of this collaboration, LiveScore plans to organize a series of offline events, including football viewing parties, aimed at gathering fans and enhancing brand visibility.
LiveScore's Marketing Director Dominic Vye notes the enthusiasm of Thai football fans and their strong following of international leagues such as the English Premier League. He stated that the company sees an opportunity to enhance the matchday experience for Thai audiences by providing tailored content and real-time match updates.
This strategy also supports LiveScore's goal of seamlessly integrating into the daily lives of local users by offering sports content that reflects local interests. In addition to football scores, LiveScore also plans to offer event-based experiences to foster community interaction and deepen user loyalty.
