The Danish Gambling Authority, Spillemyndigheden, has released the "2024 Gambling Market Data" report.
The total gambling revenue (GGR) for 2024 was 11 billion Danish Kroner (1.68 billion USD), an increase of 5.6% from the previous year.
This is the third highest figure in 12 years, only surpassed by 11.4 billion Danish Kroner in 2018 and 11.3 billion Danish Kroner in 2019.
Lotteries contributed the most to the total gambling revenue, amounting to 3.7 billion Danish Kroner, which represents 34% of the total gambling revenue.
Online casinos followed closely with a GGR of 3.5 billion Danish Kroner or 32%, while betting revenues were 2.2 billion Danish Kroner or 20%.
Slot machines accounted for 1.16 billion Danish Kroner or 11%, and land-based gambling came in second with 368 million Danish Kroner or 3%.
Overall, online gambling contributed 68% to the total gambling revenue, while land-based gambling continued to decline.
In 2024, the total gambling revenue accounted for 0.37% of Denmark's Gross Domestic Product (GDP), the second lowest figure after 0.36% in 2022—many other years were around 0.42%.
The average gambling expenditure per capita in Denmark was 2,280 Danish Kroner, an increase of 4.8% year-on-year. Compared to 2012, this figure has increased by 10.3%.
Last year, there were 967 companies holding gambling licenses in Denmark. Although four operators monopolized the lottery business, this did not apply to charity lotteries. In 2024, Denmark held a total of 1,580 charity lotteries.
During the European Championship held in the summer of 2024, the agency noted that the periods with the highest betting volumes coincided with the days the Danish men's football team played.
The highest amount was recorded on June 16 during Denmark's first group match against Slovenia, with bets around 120 million Danish Kroner.
Speaking of European countries, Denmark ranks 12th in terms of per capita gambling expenditure.
Denmark (2,425 Danish Kroner) is situated between its neighboring countries Norway (2,348 Danish Kroner) and Sweden (2,718 Danish Kroner), while Cyprus (4,050 Danish Kroner) and Iceland (3,768 Danish Kroner) occupy the first and second places, respectively.
However, if including expenditures from unlicensed online casinos, Denmark would rank fourth in the online expenditure leaderboard.
In terms of the share of online gambling, Denmark (70%) now lags behind its neighboring countries Norway (75%) and Sweden (76%).
Despite including potentially unlicensed online casinos, Denmark's channelization rate still reached a historical high of 91.5% - also ranking fourth among other EU countries.
It is worth noting that before the liberalization of gambling and online casinos in 2012, Denmark's channelization rate was about 39%, which jumped to 68.6% after liberalization and has continued to grow since then.
The Danish Self-Exclusion Register (ROFUS) shows that by the end of 2024, the number of self-excluded players was 55,899, an increase of nearly 10,000 from the previous year.
As of January 1, 2025, 78% of the individuals recorded on ROFUS were male, and an additional 118 minors were registered.
As for the StopSpillet helpline, it received 544 inquiries, with 57% coming from players, 39% from relatives, and 4% from professionals.
