Denmark's state-owned gambling operator Danske Licens Spil (part of the Danske Spil group) has selected EveryMatrix as the new technology platform provider for its casino and bingo games, replacing the original system used since the regulation of Danish gambling in 2012. This collaboration is one of the most important tier-one supplier deals for EveryMatrix this year, with Danske Spil planning to migrate its existing business to the EveryMatrix technology stack by the summer of 2026, including its gamification tools and interactive features, to enhance player experience and retention rates. The CEO of EveryMatrix stated that this cooperation is a significant recognition of its technology and services, and the Danish Gambling Authority emphasized that after rigorous screening, they value its modern, flexible platform integration capabilities.
Collaboration Content and Migration Plan
Danske Licens Spil has chosen EveryMatrix to provide complete technological support for its casino and bingo games, planning to complete the migration from the current supplier to the EveryMatrix technology stack by the summer of 2026. The collaboration includes the adoption of EveryMatrix's market-proven gamification and interactive tools, aimed at providing customers with a richer, more attractive experience, while improving user acquisition and retention efficiency. This cooperation is the most significant tier-one platform transaction for EveryMatrix this year and also marks the first core platform technology change by the Danish Gambling Authority since the market opened in 2012.
Technological Advantages and Selection Process
EveryMatrix is known for its turnkey platform solutions, with casinos, sports betting, and technology modules being the core of its success, creating significant growth and profit records for operators and their customers. Søren Schneider, iGaming Director at the Danish Gambling Authority, stated that after a rigorous selection process, EveryMatrix was ultimately chosen because its platform is modern and flexible, easily integrating multiple game providers, effectively enhancing product service quality and player experience, while supporting responsible gambling.
Industry Significance and Corporate Statements
EveryMatrix Group CEO Ebbe Groes views this cooperation as an important recognition, thanking the Danish side for their trust, and pointing out that the company's speed in winning and delivering large-scale tier-one turnkey platform transactions is accelerating, thanks to its expert team and excellent technical design and deployment. The cooperation further consolidates EveryMatrix's position as a globally trusted and valuable iGaming platform provider, demonstrating its service to well-known brands and supporting complex migration projects.
