Web3 banking infrastructure provider Vaulta officially announces a strategic partnership with gaming platform Ultra. The two parties will jointly create a cross-game universal asset management system, aimed at enabling players to truly own, trade, and monetize virtual items, advancing the upgrade of Web3 gaming financial infrastructure.
According to a press release provided to "Esports Insider" by both parties, this collaboration will integrate Vaulta's banking operating system with Ultra's low-cost transaction technology, creating an efficient, secure, and scalable blockchain gaming ecosystem. This system will not only enable the circulation of game assets across different platforms and games but also allow players to freely trade digital items in a decentralized market.
Building a profitable blockchain gaming player economy
The core goal of the collaboration between Vaulta and Ultra is to break the traditional gaming limitation of "players not truly owning assets." The system they are building will allow players to transfer items, skins, equipment, and even characters across multiple games, and convert these assets into tradable cryptocurrencies for monetization.
Ultra's CEO Gus van Rijckevorsel stated, "By 2030, the Web3 gaming market is expected to reach $615 billion, a trend that will completely change the relationship between consumers and entertainment." He noted that the development of Web3 games is not only a technological upgrade but also a profound reshaping of user behavior patterns.
This collaboration also benefits from Ultra's recent $12 million funding, as the company accelerates its layout in AI personalized recommendations, user reward systems, and blockchain payment tools, aiming to become the "Netflix of the gaming world."
Supporting a tripartite ecosystem of players, creators, and audiences
This strategic collaboration is not only aimed at "players" themselves but revolves around the three key roles in the contemporary gaming ecosystem: players, audiences, and content creators, building multidimensional participation and monetization tools.
For players, they will gain true digital asset ownership, which can be reused or sold at any time across different games;
For audiences and streamers, the platform will provide interactive tools that can earn revenue, such as viewing incentives and NFT drops;
For creators, the system will support smart contract-based revenue distribution, protecting copyright interests and broadening income sources.
Vaulta will provide a banking-level account management system for these user groups, while Ultra's $UOS token will also serve as the core transaction medium within the system.
The Web3 gaming craze continues to heat up
This collaboration coincides with the global warming of the Web3 gaming market. As more and more players recognize the concept of "digital asset ownership," blockchain gaming is no longer a "flash in the pan" experimental product but is becoming an important part of the gaming industry.
According to industry forecasts, the global Web3 gaming market is expected to reach a total valuation of $180 billion by 2034. Players are no longer satisfied with "renting props" but desire complete property rights, including weapons, skins, mounts, and even virtual plots.
The collaboration between Vaulta and Ultra will provide technical support for these needs and lead blockchain gaming towards a truly "sustainable economic system."
