As the official sponsor of the UEFA Europa League and the Europa Conference League, Kaizen Gaming's sports betting brand Betano recently successfully held the Europa League Trophy Tour in Bulgaria, Romania, and Portugal, bringing the top European football honor closer to local fans. This series of marketing initiatives is an important part of its global sponsorship plan for the 2024-2027 seasons.
Bulgaria's First Exhibition: Football Legends and Crossover Stars Boost the Event
On April 29, the Paradise Center shopping mall in Sofia witnessed a historic moment—the Europa League and Europa Conference League trophies were publicly displayed in Bulgaria for the first time. The event featured UEFA ambassador and Italian football legend goalkeeper Buffon, who stated, "I am honored to participate in the Betano Cup event as a UEFA ambassador, and I am impressed by the enthusiasm of the fans in Sofia."
The event was star-studded:
Bulgarian football legend Balakov (former Stuttgart core) was present at the event
National singer Galena performed to boost morale
Attracted thousands of fans to participate in interactive experiences
Review of the Stops in Romania and Portugal
This tour had previously received enthusiastic responses in two other key markets:
1. Romania Stop (January · Bucharest)
Located at the Park Lake shopping center, attracting over 5000 visitors in a single day
Current players from FCSB, the champions of Romania's top league sponsored by Betano, made a surprise appearance
Set up immersive interactive sessions such as VR penalty shootouts
2. Portugal Stop (March · Porto)
More than 1700 fans braved the rain to attend
The captain of the 2011 Europa League champion team, Helton, reminisced about the "Portuguese Derby" final on-site
Special exhibition of precious images of Porto's championship history
Strategic Layout: From Trophy Tour to Global Cooperation
This series of events is backed by Kaizen Gaming's in-depth sports marketing strategy:
Sponsorship Matrix: In addition to UEFA events, recently added sponsorship rights for Argentina's River Plate team
Localized Operations: Each event is customized with local football culture
Technology Empowerment: Enhancing participation through AR trophy photos, AI football star motion capture, etc.
The company spokesperson revealed, "In the next two seasons, we will continue the trophy tour mode in markets such as Greece and Cyprus, and plan to introduce esports elements." According to industry analysts, such activities can increase brand awareness by more than 40%, especially effectively promoting conversion among the core user group aged 18-35.
By transforming top event IPs into offline experiences, Kaizen Gaming not only strengthens the association between the Betano brand and football but also pioneers a new paradigm of "scenario-based marketing" in the sports betting industry. As the knockout stages of the Europa League approach, this multi-country football celebration will continue to heat up.
