Global gambling giant 1xBet has delivered a stunning report card in the Indian market—active player numbers surged by 68% in the first quarter of 2025.
This growth stems from its meticulously crafted trinity strategy: localized game library upgrades, targeted marketing campaigns, and payment experience optimization.
In collaboration with top developers like Mancala Gaming and Winspinity, the platform added over 50 new slot games such as "Ocean Legacy" and "Snow Beast," which incorporate Indian aesthetic elements. Games featuring smart trigger reward systems are especially popular.
The live casino sector has successfully attracted high-end players by introducing Winfinity's premium baccarat tables and the innovative hybrid game show "Agent Spinity."
On the marketing front, 1xBet deeply understands Indian user preferences: the IPL-themed tournament attracted 14,000 participants with a prize pool of 360,000 rupees; the "1xGrand Cruise" tour created buzz with a prize pool of 100,000 euros.
The platform's innovative tiered cashback system (from 5% at Bronze level to 11% at Diamond level) and "Weekend Booster" promotions effectively enhance user retention.
The payment section's 30-plus localized solutions are textbook examples—from UPI and PayTM to offline cash deposit points and even cryptocurrency deposit rewards, thoroughly opening up the financial channels for Indian players.
The brand manager of 1xBet revealed: "We have specifically formed an Indian market analysis team to track user behavior data in real time and adjust our game recommendation algorithms." This data-driven operational strategy, combined with precise promotions by 1xPartners in the affiliate marketing plan, forms a continuous growth cycle.
With the introduction of innovative financial incentives like a 20% cashback on Jeton Wallet, 1xBet is establishing an unreplicable competitive advantage in India, the world's fastest-growing gambling market.
