The British technology-driven betting brand Kwiff has announced a partnership with the Scottish Premiership club Motherwell Football Club, becoming its official betting partner and shirt back sponsor for the 2025/26 season. This marks Kwiff's first football sponsorship project in Scotland, with the agreement lasting for at least two years.
Under the agreement, Kwiff's brand logo will appear on the lower back of Motherwell's home and away jerseys, further enhancing the brand's visibility in the Scottish and broader UK sports market.
Kwiff, operated by Spryme Limited, is dedicated to combining data technology with immersive user experiences to offer users "supercharged" personalized betting services. This partnership with Motherwell not only expands its layout in the UK sports field but also signifies another leap in its brand influence.
Garry McGibbon, director of Spryme Limited, stated:
"Motherwell is a club with a long tradition and a loyal fan base. We are thrilled to partner with them, providing us with a perfect platform to push Kwiff into the Scottish market."
Susanna Reid, Commercial Director of Motherwell Football Club, also welcomed Kwiff to the club family:
"The addition of Kwiff brings a vibrant start to our new season. We are delighted they chose to support our 2025/26 season and look forward to achieving success together."
It is noteworthy that Kwiff was established in 2015, headquartered in Malta, and currently holds multiple compliance licenses from the UK Gambling Commission, the Isle of Man, and Irish authorities. Previously, the brand also announced a collaboration with the boxing brand Seconds Out, marking its first foray into combat sports advertising, demonstrating its strategic expansion intentions in the UK sports industry.
