In the intense semi-final of the Nations League between Spain and France, the betting operator bet365 set a payout record of 16.3 million pounds (approximately 22.2 million US dollars) due to the "Sub On Play On" feature, becoming another major "loser" besides the winners.
This feature allows users to automatically transfer their bets to a substitute player when the player they bet on is substituted, thus expanding the betting possibilities. In this high-intensity match, which ended with a score of 5-4, producing 9 goals and 17 shots, the "Sub On Play On" feature directly drove a large amount of payouts.
bet365 spokesperson Steve Freeth admitted: "When the game is so intense, especially when substitutes contribute more than the starters, it has a huge impact on Bet Builder users. For example, Samu Omorodion came off the bench to make two assists, while the player he replaced, Oyarzabal, had no substantial performance."
He also pointed out: "Vivian, who replaced Lenoir, quickly committed a foul, and Ruiz, who replaced Pedri, had a similar performance, along with goals and assists from Mbappe, Amarl, and Nico Williams, leading to a surge in payouts. We certainly hope this does not become the norm."
This match not only provided bettors with substantial returns but also reflected that bet365 is at the forefront of the industry. The company is considering a sale valued at 9 billion pounds, which could propel it towards going public. Additionally, last week bet365 celebrated the first anniversary of establishing a global partnership with the Champions League and announced a collaboration with Incentive Games to launch a new Club World Cup prediction game.