Kaizen Gaming's well-known online betting brand Betano has announced that it has officially become the official sponsor of the 2025 South American Women's Football Championship (Copa America Feminina). The tournament will be held in Ecuador from July 12 to August 2, 2025, with national women's teams from ten South American countries participating.
As an official partner, Betano will present the "MVP Betano" award in each match, recognizing the best-performing player. This initiative not only highlights the brand's support for the event but also demonstrates its long-term commitment to promoting the development of women's football.
This cooperation is part of Betano's long-term strategic cooperation plan with the South American Football Confederation (CONMEBOL) from 2024 to 2028, covering multiple men's and women's football events. The exclusive sponsorship of the Women's Copa America further solidifies its global sports marketing footprint.
Kaizen Gaming's Chief Commercial Officer, Julio Iglesias Hernando, stated: "We are very proud to partner with CONMEBOL once again, especially in supporting women's football events. This tournament is not only grand in scale but also showcases the talent and passion of numerous world-class female players."
Meanwhile, CONMEBOL President Alejandro Dominguez also emphasized the rapid development of women's football in South America. He said: "Each edition of the Copa America Feminina showcases the increasingly exquisite skills and dedication of the players, who are not only the future of football but also role models for girls worldwide. Betano's involvement injects new energy into the event and creates more opportunities for players to shine both on and off the field."
It is also worth mentioning that Betano recently announced it has become the official partner for the South American region of the 2025 FIFA Club World Cup. With a series of high-profile sports collaborations underway, Betano is rapidly building its global brand influence.
