According to the latest statistics released by the Danish Gambling Authority (Spillemyndigheden), the total gambling expenditure in Denmark in May 2025 increased by 19.5% year-on-year, highlighting the continuous expansion momentum of the Danish online gambling market.
The overall growth this month was mainly driven by iGaming (online casinos). Data shows that the participation and transaction volume of online gambling activities continue to climb, with the monthly total gambling revenue (GGR) increasing by up to 40% year-on-year, far exceeding the 27% increase in June last year and approaching the historical peak in January 2021 (44%).
iGaming Shows Strong Performance, Dominated by Mobile Platforms
Data shows that the total gambling revenue of online casinos in May 2025 was 389 million Danish kroner (approximately 43.7 million US dollars), which is a significant increase compared to 278 million Danish kroner in the same period last year.
It is worth noting that mobile platforms remain the core channel for gambling activities in Denmark—this month, 66.43% of the bets occurred on mobile platforms. This ratio fluctuates less than 5% throughout the year, reflecting the high stability of user behavior.
Slight Decline in Physical Casinos, But Does Not Change the Overall Growth Pattern of the Industry
Despite the significant growth of the online market, the performance of physical casinos was slightly weak. Data shows that the total betting amount in this field decreased by 4.7% year-on-year, but this contraction did not have a substantial impact on the overall growth trend of the gambling market.
Regulatory Focus on Young Groups and Addiction Intervention
The report by Spillemyndigheden also includes an analysis of the usage of its gambling intervention service hotline StopSpillet. Data shows that males aged 18 to 25 are the most frequent users of this service, accounting for nearly 40%.
This trend is consistent with the findings of GambleAware in the UK for the same age group, highlighting the high sensitivity of young males in gambling participation and addiction risks, which may trigger further regulatory and social intervention attention.
Since the implementation of the Danish Gambling Act in 2012, the country's gambling market has shown a robust growth trend. Although the market contracted temporarily in 2020 due to the pandemic, it not only rebounded afterwards but also exceeded pre-pandemic levels in multiple sub-sectors.
With the maturing regulatory environment, enhanced technological foundation, and transformation of player demographics, Denmark is gradually establishing its robust growth paradigm in the European gambling market.
