Online casino brand Mr Vegas has been officially appointed as the front jersey sponsor for Sheffield Wednesday Football Club for the 2025/26 season, marking the brand's first role as a jersey front sponsor in a UK football club. Previously, Mr Vegas was the jersey back sponsor for the club last season.
Mr Vegas is operated by Immense Group, and its Chief Marketing Officer Marco Trucco stated: "Last season, our support for the club received positive feedback, so we are very honored to be the main brand display on the jersey this year. As we become the preferred entertainment platform for more and more UK users, this cooperation further consolidates our close relationship with Sheffield Wednesday."
Trucco emphasized that this cooperation reflects Sheffield Wednesday's commitment to choosing regulated, responsible gambling brands, providing fans with a platform that is both safe and trustworthy. Mr Vegas will continue to bring the "Las Vegas experience" to Hillsborough Stadium, planning to launch a series of fan-centered promotional activities and exclusive experiences in the new season.
It is noteworthy that last season Mr Vegas carried out activities including season ticket raffles, VIP rewards, and dart challenges between the head coach and world champions, which were very popular among fans.
This cooperation also reflects the trend of gambling brands continuously expanding their influence in the English Football League. For example, CopyBet also extended its front jersey sponsorship agreement with Queens Park Rangers earlier this month.
It is worth mentioning that this cooperation occurs against the backdrop of industry transformation in gambling sponsorships, especially as the Premier League is gradually phasing out front jersey gambling advertisements.
