As the 2025/26 Premier League season approaches, Leeds United has officially announced a new commercial partnership with Parimatch. Parimatch will become the official sleeve sponsor of the Leeds United men's first team, with their logo appearing on the left sleeve of the team's home and away jerseys.
In addition to the jerseys, Parimatch's branding will also be extensively displayed at Elland Road Stadium and the Thorp Arch training ground, including LED advertising screens around the pitch and on the club's digital media platforms and official backdrops.
Sergey Portnov, CEO of Parimatch, stated: "This partnership symbolizes the strong collaboration between two major brands, both striving for victory. Leeds United, with its glorious history and loyal fan base, is our ideal partner, and we look forward to facing the challenges of the new Premier League season together."
Mori Eisenberg, Chief Commercial Officer of Leeds United, also commented: "Parimatch is a trusted brand in the sports industry, passionate about football. We are delighted that they have become the new sleeve sponsor of the club."
Furthermore, Parimatch has recently renewed its land-based sports betting partnership with Leicester City for the 2024/25 season, demonstrating its ongoing expansion in the Premier League market. Both parties also plan to promote this partnership through various collaborative activities and digital marketing across their respective channels.
