UK-based operator bet365 has officially launched its online sports betting service in Kansas, marking its 14th active state market in the US. Residents of Kansas can now register accounts through the bet365 platform and legally participate in sports betting.

Prior to this, bet365 had entered several key state markets including New Jersey, Ohio, and Colorado. The addition of Kansas further strengthens bet365's business layout in the US, which currently covers states such as Arizona, Iowa, Illinois, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Pennsylvania, Tennessee, and Virginia.

This launch aligns with bet365's strategy of continuous expansion in the US and has received formal approval from the regulatory authorities of Kansas. According to local laws, any user who is over 21 years old and resides in Kansas can register to use the service. New registrants and eligible customers can also enjoy two promotional offers.

A spokesperson for bet365 stated: "We are thrilled to bring our industry-leading sports betting experience to the sports fans of Kansas. With over twenty years of high-quality products, user-friendly interface, and excellent reputation, we are committed to providing a trustworthy and vibrant entertainment platform for the state's users."

He also emphasized: "With our betting acceleration feature, rapid in-game experience, and multiple same-game parlay betting services, bet365 is set to meet the high expectations of users."

It is worth mentioning that coinciding with the launch in Kansas, Blueprint Gaming has also introduced an exclusive slot game on the bet365 platform. This game has performed better than all other games released by the operator on the platform since 2023, showing a strong market response.