The SBC Summit 2025 will be held from September 16 to 18 at the Lisbon International Exhibition Center (FIL), with the Global Market Stage focusing on the North American sports betting and online gaming market at its conclusion on September 18. As one of the most commercially valuable and also the most complexly regulated regions, the future trends of the North American market will be a key topic of discussion at the conference.
This Global Market Stage, lasting three days, will cover markets in Latin America, Brazil, Western Europe, and North America. According to the latest data, the combined market size of the United States and Canada has reached $23.44 billion, but high entry costs, fierce competition, and lagging regulations in some areas pose significant challenges for newcomers. However, for companies that can continuously innovate and excel in niche areas, North America still holds long-term growth potential.
At the North American sub-venue, industry leaders from operators, regulatory bodies, affiliates, and suppliers will discuss the rise of various alternative gambling models, including sweepstakes casinos, daily fantasy sports (DFS), and peer-to-peer (P2P) gambling. These models have opened the market to new players but have also attracted regulatory attention. Participants will assess their sustainability and the space for survival under potentially tightening regulations.
SBC Founder and CEO Rasmus Sojmark stated that although the North American market is gradually maturing, it remains one of the most commercially valuable regions in the fields of sports betting and online gambling: "With the slowing down of regulatory processes in major states, newcomers are exploring alternative gambling models to maintain competitiveness and find new opportunities."
The North American sub-venue will kick off with the "US Leaders Panel: Sweeping America—The Rise of Alternative Gambling", featuring guests including Jared Beber (CEO of Bet99), Paul Burns (CEO of the Canadian Gaming Association), Brett Calapp (Co-founder of RareMint), Paris Smith (CEO of DefyTheOdds), Dinos Stranomitis (COO of Altenar), and Alexandre Tomic (CEO of Alea), moderated by Jessica Welman (Editor of SBC Americas), to discuss whether this trend can continue or what regulatory challenges it may face.
The following session, "Sweepstakes Craze—Sustainable Growth or a Passing Fad?", will focus on the rapid popularization of sweepstakes and live entertainment venues in the US market, and discuss how to build a commercially sustainable model under a responsible gambling framework. Guests include Yoel Chapman (CPO of Soft2Bet), Marcello De Crescenzo (Senior Account Manager at Optimove), Brian Goodman (CEO of Golden Matrix Group), Karolina Moscicka (COO of BugsyEmpire), and Dmitry Starostenkov (CEO of EvenBet).
In the "Social Aspects of Gambling—Peer-to-Peer, Gamification, and Community" segment, speakers will explore how P2P betting can change player engagement through socialization and community building. Speakers include Hebert L Luiz T Crespin Gaban (CMO of Aposta Ganha), Horst Maberly (Gaming Investment Director at Lance East Office), Monica Rangel (VP of Marketing and Strategy at A5 Labs), Marion Ryan (Managing Director at Tombola), and Josh Turk (Chief Strategy Officer of Low6 in North America).
The conference will conclude with the "Tribal Gambling: Blurred Lines or Business Collaboration?", discussing the impact of alternative gambling models on North American tribal gambling. Guests include Tony Amormino (CEO of Apache Nugget Corporation), Robert Davidman (CEO of the World Golf Series), Will Griffiths (Founder and Investor of Level Media), and Jamie Hummingbird (Chairman of NTGCR). The discussion will revolve around whether these models bring new opportunities to tribal gambling or pose potential impacts.
This series of discussions focusing on North America aims to provide attendees with clear insights into market trends and strategic references for finding growth breakthroughs in a complex regulatory environment.
