LiveScore has announced a partnership with Sunderland Football Club covering the upcoming 2025-26 season. According to the agreement, LiveScore Bet will become the club's official sports betting partner and the first-team jersey sleeve partner, as well as the official training kit and score partner.
The agreement includes ticket allocation, player appearance arrangements, LED advertising, and social media content rights, with fans also able to participate in various interactive activities during the season. The LiveScore Bet brand will make its debut on August 16, 2025, at the Stadium of Light in a match against West Ham United.
Dominic Vye, Managing Director of LiveScore Group, said: "We are very honored to collaborate with Sunderland Football Club at this important moment in the club's history. Sunderland fans are known for their enthusiasm and pride, and the club holds a unique position in the community." Ashley Peden, Chief Commercial Officer at Sunderland, added: "As we look forward to returning to the Premier League, we are delighted to welcome LiveScore to the club family and lay the foundation for future cooperation."
It is noteworthy that this partnership announcement comes just as LiveScore Group has restarted its collaboration with Enteractive, and Sunderland is celebrating its first return to the Premier League in ten years, while former England and Chelsea captain John Terry has joined the prediction app Lebom as an ambassador and investor.
