Software Mind's Software Delivery Director, Alexandru Oana, points out that with over 25 years of cross-industry software development experience and a continuously expanding global layout, the company is committed to providing solutions that are closer to local needs for the online gaming and sports betting industry.
Despite the global gambling and online gaming market showing strong double-digit compound annual growth rates, with some countries even higher, many ambitious operators find that to truly establish themselves in this market worth billions of dollars, they must overcome a key challenge: transitioning from global operations to deep localization. In a complex environment of multiple regulations and cultures, mere expansion in scale is not enough for sustained success.
In this context, technology partners like Software Mind, with their multi-market expertise, are demonstrating unique value. The company, which started in Poland in 1999, has now grown to cover 35 countries across Europe, America, and Latin America as a software development and consulting firm. Its management emphasizes the importance of local leadership teams—regional executives directly enter the management committee, overseeing sales and product delivery, ensuring the company can serve global customers in a highly adaptable manner.
It is noteworthy that the gambling industry is not the only focus for Software Mind. Since the late 2010s, the company has identified gambling as one of its key vertical industries, but its business also extensively covers multiple sectors such as finance, telecommunications, biotechnology, manufacturing, and entertainment. This cross-industry experience provides it with a broader technical perspective and stronger adaptability.
Last year, Software Mind partnered with Finland's state-owned gambling monopoly, Veikkaus Oy, to provide application management and product development services to address challenges brought about by market liberalization 18 months later. Currently, a team of 40 experts is assisting Veikkaus with technological upgrades, including new betting platforms, PAM and CRM integration, and frontend remodeling. Oana states, "Our goal is to grow together with our clients, helping them achieve their strategic objectives through daily operational support."
This collaboration also reflects Software Mind's unique positioning in the fiercely competitive market—especially as new platforms emerge and regions compete for market share. The company not only offers customizable software and product development services but also integrates real-time data analysis to help operators understand player behavior and ensure platform security and compliance. Its services range from casino game integration and offline betting solutions to payment processing, anti-fraud, and compliance control.
Facing the challenges of cross-time zone operations, Oana further emphasizes the advantages it brings—such as providing 24-hour support to clients and aggregating cross-domain experts to drive product innovation. Additionally, Software Mind is heavily investing in the development of artificial intelligence technology, using it to enhance personalized experiences, strengthen customer support, prevent fraud, and promote responsible gambling. Oana believes that AI will not only reshape user experiences and coding methods but has also become a core tool for enhancing operational efficiency and productivity.
Beyond technology, Oana points out that the industry needs to pay more attention to player trust and welfare, developing more comprehensive responsible gambling tools. At the same time, providing content that truly matches local culture and language habits is also key to establishing long-term competitiveness in diverse markets.
So far, Software Mind has collaborated with over 350 clients worldwide, delivering more than 2000 projects, with a team size of over 1600 people. The company plans to continue expanding into the North American and Western European markets and is actively assessing the possibility of entering the Asia-Pacific region. Oana concludes, "We hope to double the scale of our gambling business within five years. We are known for reliable delivery and timely fulfillment, and we hope more customers will understand our deep accumulation in this field."
