Global rapid betting content and sports data provider BETER has officially obtained the "Vendor Minor License" issued by the Colorado Department of Gaming in the United States, and is allowed to provide real-time data and streaming services to licensed operators in the state. The company announced a partnership with the world's leading sports betting brand Bet365 to launch its flagship products, the ESportsBattle esports tournament and the Setka Cup all-weather table tennis series, in Colorado. This is a key step in BETER's expansion in the North American market, following the license obtained in New Jersey in April this year, and the company is planning to further expand into markets such as North Carolina, Arizona, and Indiana.
License Approval and Partnership
BETER has obtained the "Vendor Minor License" issued by the Colorado Department of Gaming, officially qualifying to provide services to licensed operators in the state. This license allows the company to provide real-time data feeds and streaming services, meeting the strict regulatory requirements of Colorado.
The company also announced the establishment of a partnership with the global sports betting leader Bet365, jointly launching innovative betting products in Colorado, marking a further deepening of the long-term partnership between the two parties.
Product Introduction and Features
Through this collaboration, BETER will launch two core products in Colorado: the ESportsBattle esports tournament and the Setka Cup table tennis series. ESportsBattle includes electronic football and basketball formats, providing an immersive esports experience.
The Setka Cup is an all-weather table tennis competition series, offering continuous matches and betting opportunities to meet the needs of players at different times.
Management Statement and Strategic Significance
BETER CEO Gal Ehrlich stated: "This is another milestone in our continued expansion in the United States. The US is considered one of the most strictly regulated markets globally, and obtaining approval in Colorado proves the excellent quality of our products, especially in terms of integrity and compliance with fair competition rules."
He emphasized: "We are honored to partner with Bet365, a respected partner and one of the top brands in the US market."
North American Market Expansion Plans
Colorado is the second US state where BETER has received regulatory approval, following an earlier license in New Jersey this year. The company clearly views the US as a priority market and is actively pursuing license applications in multiple jurisdictions.
BETER Chief Legal Officer Valeriia Tarchynska revealed that the company is applying for licenses in jurisdictions such as North Carolina, Arizona, and Indiana to expand its business coverage in the US.
Business Scale and Technical Capabilities
BETER provides data and streaming services for about 700,000 fast-paced sports and esports events annually, demonstrating strong content production capabilities. Each event can offer up to 50 betting markets, providing operators with a rich selection of products.
The company's average operator profit margin remains above 7.5%, indicating a profitable and sustainable business model.
Partnership Value
The partnership with Bet365 is significant, as Bet365 is one of the largest sports betting brands globally, with operations in multiple states in the US as well as in Europe and Latin America. This partnership provides BETER with a ready platform to expand the coverage of its data-driven products.
The partnership will help BETER enter new markets faster, enhancing brand recognition and market influence.
Regulatory Compliance and Quality Standards
BETER emphasizes that its products fully comply with the strict regulatory requirements of the US, especially in terms of integrity and fair competition. The company has a professional legal team to ensure compliance with local regulations in all operating markets.
Tarchynska particularly thanked Blank Rome Law Firm for their professional legal support during the license application process in Colorado.
Simultaneous Development in International Markets
In addition to the US market, BETER continues to strengthen its business layout in international markets. In October this year, the company partnered with Entain CEE to distribute its rapid betting content to Croatia's SuperSport and Poland's STS.
These partnerships highlight the international market's demand for BETER's accelerated betting model, which emphasizes quick results, real-time odds, and continuous experience.
Product Advantages and User Experience
BETER's products feature rapid betting, offering high-frequency events and instant betting opportunities. The ESportsBattle esports events attract a young player demographic, while the Setka Cup table tennis series meets the needs of traditional sports enthusiasts.
Through the partnership with Bet365, players in Colorado will enjoy a unique betting experience, benefiting from high-quality streaming services and real-time data updates.
Industry Impact and Future Outlook
BETER's successful expansion indicates the market's growing demand for professional data and service providers. The company plans to continue expanding its presence in the US and international markets, providing quality services to more operators and players.
With the continuous growth of the esports and rapid betting markets, BETER is expected to maintain a leading position in this niche sector, driving industry innovation and development.
