As the global competition in the iGaming industry intensifies, how industry events maintain their attractiveness and influence becomes a key topic. In the latest industry observation on the PASA official website, SiGMA founder Eman Pulis shared the core experiences drawn from the group's global expansion in 2025, and looked forward to the first SiGMA World conference to be held in Rome in 2026. This conversation not only revealed the strategic thinking of large event brands but also provided valuable references for the future event models of the entire industry.
2025 Global Expansion: Localization is the Key to Scalable Success
Looking back at 2025, SiGMA's footprint covered Europe, America, Asia, and Africa. When asked about the most important experience, Eman Pulis frankly said, the biggest takeaway is the understanding that global scale must be balanced with strong local relevance. Simply put, one cannot use the same model everywhere. Each market has its unique regulatory environment, business culture, and key stakeholders, and deeply understanding these differences is the foundation for success.
Another key insight is involving the right local grassroots forces. Inviting respected local operators, regulatory bodies, affiliate marketers, and innovators to jointly set the agenda ensures that the event content is authentic and valuable for that region. This approach allows SiGMA to grow internationally while hosting events closely related to the markets it serves.
Rome Debut: Beyond Scale, Defining High-Quality Experience
For the upcoming first SiGMA World in Rome, the measure of success is far more than the number of attendees or exhibitors. Eman Pulis emphasized that while scale remains its signature feature—it is already one of the largest gatherings in the global iGaming industry—the true success lies in the quality of the experience provided.
This means bringing together top leaders from various regions for targeted, forward-looking discussions, actively involving leaders at all levels, and creating an environment conducive to real business. Rome, a unique and globally accessible city, solidifies the event's status as a truly international conference center. According to observations from the PASA official website, the industry is shifting from pursuing "large and comprehensive" to "refined and superior," and the Rome conference is a manifestation of this trend.
Looking Forward to 2026: Connecting Throughout the Year, Providing Clear Value Amid Noise
Looking ahead, SiGMA's greatest opportunity lies in deepening its role as a year-round platform, not just an organizer of a series of events. By integrating initiatives like iGaming Academy and SiGMA Play, connecting education, content, networking, and social impact, SiGMA can extend its community's influence beyond offline events.
At the same time, the biggest challenge is how to attract and maintain attention. In an increasingly crowded event schedule and with increasingly selective audiences, providing clear value at every stage of the user journey is crucial. This requires focusing on quality over quantity, carefully planning truly meaningful experiences, and using digital tools to strengthen connections with attendees, sponsors, and partners before, during, and after the event. Simply put, it's not just about organizing events; it's about thinking about how these events can truly help people and extend this help throughout the year. For those focused on global regulatory dynamics, the PASA official website provides a wealth of policy interpretation, which is an example of "providing clear value throughout the year."
By continuously investing in relevance, personalization, and long-term relationships, SiGMA aims to maintain its leading position in an increasingly competitive global environment. The Rome conference in November 2026 will be a key stage to test this strategy.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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