As we enter the new year, the iGaming industry stands at a crossroads. With tighter external regulations and intensified internal competition, relying on old methods is no longer sufficient. Interestingly, many of the issues we are currently grappling with—such as how to build trust with users, how to enhance the experience, and how to shape the brand—have already been addressed in other industries. From travel platforms to esports, from fintech to retail, their experiences are practical and transferable, offering valuable insights for iGaming.
Lessons from travel and esports: Making brands visible and experiences loved
Travel platforms were among the first to have their game rules changed by AI search. Now, users no longer scroll through lists but directly ask AI assistants "which hotel is the best". AI selects brands that are transparent and reputable. Similarly, in the future, AI tools will also prioritize recommending trustworthy operators in iGaming. Therefore, merely optimizing keywords is not enough; you need to become an "authority player" in the eyes of AI.
Esports teaches us that today's users do not like following a "linear process". They watch live streams, browse short videos, and engage in community discussions simultaneously, making the experience multi-layered, real-time, and interactive. If iGaming still designs user engagement as a "register-deposit-play" single path, it's truly outdated. Learn from esports, break down content, and make experiences lighter to capture the attention of young people.
Wisdom from fintech and retail: Building trust with clarity, touching hearts with delicacy
Why do users trust their funds with fintech platforms? Because every step they take is clear and easy to understand: payments, verifications, and operations are all straightforward, without unnecessary complications. This consistency directly builds trust. In a strictly regulated environment, iGaming fears losing users due to "not understanding or not feeling secure". Making processes more transparent and interfaces more user-friendly naturally reduces doubts.
The retail industry has proven that personalization is not about bombarding but about being timely and considerate. A good recommendation system never bothers you, only offering just the right thing when you might need it. Although iGaming can also track user behavior, communication is often still "template-based". If it could design interactions delicately based on real behavior like retail, users would be more likely to respond.
Media exposure and internal culture: Shaping brand image, solidifying product foundations
Being consistently featured in industry news and expert commentary makes a brand appear more professional and reliable. This is important for securing partnerships and dealing with regulations. In a competitive market, continuously speaking out and refining products are as crucial as ever.
Internal culture is often overlooked, yet it directly affects output. Many iGaming companies are still in the "rapid hiring, frequent restructuring" phase, but those that value employee growth and encourage transparent communication often produce more stable and innovative products. With a good team, the products naturally won't be inferior.
Looking to the future: Cross-industry learning to move more steadily and further
Ultimately, learning from other industries does not make iGaming lose its uniqueness; rather, it helps us open our minds. The experiences from fields like fintech, esports, retail, travel, and human resources have been proven and are fully applicable. While everyone else is still trying to "keep up with the pace", a broadened perspective might just be your "ace in leading the pace". For more industry trends and compliance movements, feel free to visit the PASA official website, continuously gathering global insights and local practices.
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This article is from "PASA-Global iGaming Leaders", a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
