Friends, at the beginning of the new year, Brazil announced an astonishing news: the 2025 "Mega da Virada" year-end lottery jackpot not only set a new record with a total revenue of 30.5 billion reais (approximately ... yuan), but also became an important source of funds supporting various national social causes. This annual event, operated by the Brazilian Federal Savings Bank, perfectly exemplifies the concept of "incorporating public welfare into entertainment".
Who won the huge jackpot?
This year's lottery results were a joy for everyone. A total of six grand prizes were awarded, each lucky winner taking home an astonishing approximately 181.8 million reais. Interestingly, the winning method also reflected a trend of combining old and new: three of the winning tickets were from physical sales points in Ponta Porã, João Pessoa, and Franco da Rocha, while the other three were generated through the bank's electronic betting channels. The huge prize pool of over 1.09 billion reais greatly stimulated the betting enthusiasm of both online and offline channels nationwide, so much so that the draw time was postponed from the evening of December 31 last year to the morning of January 1 this year.
Where does the social fund go?
This record-breaking income is far more than just creating millionaires. According to the legal framework, 1.1 billion reais were allocated for social welfare projects. Where did this money go? Let's count:
Social Security: Received 528 million reais, the largest share, directly benefiting the foundation of people's livelihood.
Public Safety: Allocated 299 million reais, used to strengthen the social safety network.
Sports: Received 215 million reais, supporting national fitness and sports development.
Cultural Sector: Injected with 88 million reais, supporting various cultural and creative projects.
It can be said that every lottery ticket has transformed into a tangible contribution to society. For more information on the professional models of global public welfare lotteries and fund management, you can refer to the related case studies on the PASA official website.
Physical stores remain the backbone
In the wave of digitalization, Brazil's lottery retail network has shown strong vitality. In this draw, 75% of the betting amount (about 22.9 billion reais) still came from more than 13,000 authorized physical outlets nationwide. These retailers earned considerable commissions from selling lottery tickets—the commission rate for physical betting was 8.61%, while online was 4%. All in all, the entire retail network is estimated to have earned more than 227 million reais in revenue during this event, with an average of about 17.3 thousand reais per outlet. This fully proves that physical channels still have irreplaceable value in user experience and community penetration.
A win-win ecosystem for multiple parties
A successful lottery draw has built a multi-beneficiary ecosystem. In addition to lottery players and social causes, the national treasury also received substantial returns: more than 528 million reais were allocated to social security, 131 million reais for income tax revenue, and the operator Brazilian Federal Savings Bank also gained 292 million reais in issuance revenue. From the enthusiastic participation of the public, to the precise diversion of funds, to the bursting vitality of the retail network, the 2025 Mega da Virada painted a picture of "individual luck, social benefit, and business activity" benefiting everyone.
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This article is from "PASA-Global iGaming Leader" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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