Facebook is rolling out the largest content cleanup operation globally. Recently, the platform announced that it has removed over 10 million suspected fake or non-compliant accounts and simultaneously upgraded content review and recommendation algorithms, focusing on cracking down on accounts involved in plagiarism, content scraping, video porting, and duplicate content. Particularly, accounts impersonating original creators and posting others' videos will lose monetization privileges, and severe cases will lead to content removal or account bans.
This cleanup operation is highly targeted, directly aiming at "content farms" and pseudo-original accounts that operate by transporting others' achievements. Facebook stated that the platform will strengthen the original content recognition mechanism, prioritize recommending content from genuine creators, compress the living space of non-original accounts, and ensure the quality of platform content.
Insiders revealed that the new algorithm is particularly strict on video content, with many accounts that repeatedly upload popular videos and change titles to disguise as original content being restricted or stripped of revenue rights, and chronic violators even being automatically banned by the system.
Facebook also publicly reminds creators: Original content is the only pass. Accounts that continue to "steal images and videos" will face a full range of penalties from restriction to banning.
This move has shaken the entire content creation circle. The operation mode dependent on "copy and paste" is being phased out, forcing many accounts to transform. Industry insiders generally believe that Facebook's move is not just an algorithm reform but also a deep reshuffle of the platform's ecosystem: Originality is the only survival code for the future.
