Gamanza launches Gamanza Engage integration with Optimove's AI-driven CRM platform.

The Player Engagement division of Gamanza Group AG, Gamanza Engage, has integrated its loyalty and gamification suite with Optimove's AI-driven CRM marketing platform. This integration introduces AI-orchestrated gamification and new player engagement and personalization features for iGaming and spor

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Sportradar integrates real-time sports odds into social media advertising

Sportradar has integrated real-time sports data and betting content into its advertising paid social marketing service, allowing video ads to pull data and update in real time. This enables operators to generate ads that change based on market movements and live sports odds. Ads that can ge

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