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SiGMA Malta: Esports caters to the "TikTok generation," driven by data and short content for growth

SiGMA Malta: Esports caters to the "TikTok generation," driven by data and short content for growth

At this year's SiGMA Malta conference panel discussion, Grid co-founder and CEO Moritz Maurer stated, "Now is the best time to get involved in esports."Maurer, who served as the head of esports at Genius from 2015 to 2018, recalled that at that time, the marketing budgets for esports were limited, a

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Three Differences Between Sports Betting and Micro-Betting: How Does Micro-Betting Reshape the Sports Betting Experience?
Video02:32

Three Differences Between Sports Betting and Micro-Betting: How Does Micro-Betting Reshape the Sports Betting Experience?

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What is microbetting?
Video02:05

What is microbetting?

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"One Bet Per Ball": How Micro-Betting is Reshaping the Sports Betting Experience

"One Bet Per Ball": How Micro-Betting is Reshaping the Sports Betting Experience

In traditional sports betting, players usually bet around the outcome of the match, such as which team wins, the final score, or the season champion. However, with the advancement of technology and the development of mobile products, a faster and more exciting betting method is on the rise: microbet

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Sportradar is entering the micro-betting market through partnerships.

Sportradar is entering the micro-betting market through partnerships.

Supplier Sportradar announced its intention to enter the micro-betting sector in collaboration with Tennis Data Solutions (TDI), utilizing artificial intelligence to provide betting on specific short-term outcomes during match scenarios.This newly formed partnership aims to enhance Sportradar's prod

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Simplebet reports 75% growth in NBA micro betting

Simplebet reports 75% growth in NBA micro betting

Simplebet reports substantial growth in its third NBA season. The provider facilitated nearly $325 million in bets across its operator partner base, with nearly 13 million bets placed on its NBA event market throughout the NBA season. This is an increase of about 75% compared to the pr

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