Simplebet reports substantial growth in its third NBA season.
The provider facilitated nearly $325 million in bets across its operator partner base, with nearly 13 million bets placed on its NBA event market throughout the NBA season.
This is an increase of about 75% compared to the previous season.
This year's NBA playoffs, which featured 86 postseason and playoff games, contributed significantly to that growth.
The “next shot type” marketplace — where users predict a specific player’s next shot — has particularly high engagement rates.
Simplebet’s success this season highlights the growing popularity of micro-betting within the game, which allows fans to engage with the action in real-time with contextually relevant chances and predictions.
Commenting on these results, Simplebet CEO Chris Bevilacqua said: "We are delighted to see the growth in fan engagement throughout the NBA season. We are committed to providing innovative in-play betting options that allow users to interact with the game in real time and predict their favorites player’s next move on the pitch.”
"With NBA TV ratings on the rise this season, it makes sense that in-game betting can help enhance the viewing experience. The significant growth we are seeing highlights the demand for our micro-betting products, which we look forward to continuing to deepen Gaming experience for NBA fans around the world.”
