盤總們，是時候關注“流量池”了
多數盤口目前仍依賴買量獲客，確實見效快，但買量成本正在飆升，ROI越來越難打正。而“流量池”這一概念，作為一種邊際成本極低的流量獲取與沉澱模式，或許是下一個破局關鍵。
我們先看典型買量盤口發展路徑：
粗放模式：
A. 投放→用戶充值→用戶沉睡→用戶流失
B. 投放→用戶不充值→流失
精細化模式：
A. 投放→充值→再充值→沉睡→喚醒→再充值→免疫→流失
B. 投放→不充值→轉化→後續同上……展開>>
#流量型产品
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