On July 8, 2024, EveryMatrix announced that it had passed a Full-service specialist sports betting technology provider FSB Technology has been acquired in a new all-cash transaction. The acquisition will support the OddsMatrix sports betting platform and odds provision division and will create immediate value for EveryMatrix.
According to the announcement, the arrangement will generate immediate additional revenue and cross-border Corporate synergies. In addition, it will strengthen EveryMatrix's presence in regions such as the UK, Ireland and Africa.
FSB will be integrated into EveryMatrix's products, allowing the latter The company utilizes cutting-edge products, such as one of the most powerful horse racing products in the industry. Customers will further benefit from the modularity of EveryMatrix products.
Integrating FSB technology into OddsMatrix will effectively serve EveryMatrix’s customers Offering proven Tier 1 sports betting and odds offerings, cutting-edge technology, access to development and resources, and decades of industry expertise.
FSB was founded in 2007 by Sam Lawrence and David McDowell. The London-based supplier has been recognized for the quality of its solutions.
EveryMatrix’s largest acquisition to date
EveryMatrix Group CEO Ebbe Groes expressed excitement about the deal , thanked his team for making the deal happen "effortlessly." Groes described the FSB acquisition as the company's "most ambitious acquisition in terms of value, scale and complexity" to date.
Groes added that the deal will strengthen EveryMatrix's growth, Allowing it to profit in key regulated markets where FSB clients operate.
This also allows us to speed up the process and make our Diversify customer and revenue mix while migrating customers to a more robust, high-performing product proven to deliver superior results.
Ebbe Groes, CEO of EveryMatrix Group
Adam Smith, CEO of FSB Technology, also commented on the deal left a comment expressing excitement about the opportunity to join the EveryMatrix family. He called the deal "another major milestone" for his team.
We are excited about the new opportunities this transaction may create and Excited to share our unique capabilities and accelerate growth with FSB’s existing partners.
——Adam Smith, CEO of FSB Technology
In other news, EveryMatrix just added its DeepCI Global Alliance Intelligence The platform is rebranded as PartnerMatrix Intelligence to better reflect its integration with the wider PartnerMatrix platform.
