This sports betting company operates both B2B and B2C businesses, creating The largest sponsorship deal in the history of Cyprus football.
On July 9, 2024, the sports betting brand Meridianbet announced that it will become Exclusive sponsor of FCAEL Limassol, a landmark partnership and the largest sponsorship partnership in the history of Cypriot football.
Meridianbet, headquartered in Limassol, the capital of Cyprus, and the city FCAEL Limassol has reached a new agreement that will allow the company's logo to be displayed on the front of the new season's jersey. The agreement has been signed and is valid for the upcoming 2024-25 season.
Commenting on the collaboration, Andreas Georgiou, Chairman of AEL Limassol Expressing his enthusiasm, he said: "We are very pleased to introduce you to our major sponsors for the 2024-25 season."
"The partnership with Meridianbet represents the largest in the history of our football department The business agreement opens a new chapter full of optimism for the future. We share the same values and vision for the future, and we believe that we will achieve great success together."
Meridianbet hopes this sponsorship partnership will grow further through its online platform Sports betting traffic in the Cyprus market.
The company received approval in late June to bring its sports betting services to The introduction to the South African market follows a busy month with the launch of more than 180,000 betting options for Wimbledon 2024.
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, talked about this time Commenting on the latest partnership, it said: "We are delighted to announce this new partnership between Meridianbet and AEL."
"As one of the world's top gaming companies, become the official official website of AEL The sponsorship is part of our strategy to promote sport and fair play. Our decision to support AEL is based on shared ambitions and we believe that together we will bring success and excitement to our fans."
