Italian Serie A champions SSC Napoli have entered into a new partnership with the globally renowned operator bet365, designating bet365's statistics and live score app, bet365 Scores, as the official information and entertainment partner of the club.
This collaboration will drive joint development of content and data insights around the latest developments at Napoli Football Club, further enriching the interactive experience for fans. This move also highlights bet365's strategic focus on strengthening its European business layout since its exit from the Chinese market in March this year.
The bet365 management team stated: "We are honored to become the official information and entertainment partner of Napoli Football Club. The club is not only a symbol of Italian football but also has one of the most passionate fan bases in the world."
Through live content, detailed statistics, and personalized push notifications, the partnership aims to provide Napoli fans with a richer, more direct, and more attractive viewing experience. Both parties look forward to embracing an exciting season together.
It is worth mentioning that this agreement was reached after Napoli signed an official European betting partnership agreement with Rollbit for two years in 2023.
SSC Napoli's Chief Operating Officer, Tommaso Bianchini, said: "This cooperation fits with our 'From Naples to the World' globalization strategy, and we are committed to providing more impactful content for our fans. We are full of anticipation for our collaboration with bet365 Scores and believe it will be a successful season."
Additionally, there were reports in May this year that bet365's parent company was considering a sale for 9 billion pounds (approximately 12.2 billion US dollars), but there are no new developments at present.
