Kwiff recently signed a multi-year partnership agreement with the English football club Millwall, officially becoming the club's official partner. This marks a deeper strategic cooperation extending from the previous FA Cup sleeve sponsorship.
Under the new agreement, Kwiff will launch a series of fan engagement activities centered around content interaction and matchday experiences, further expanding its brand influence in the UK football scene.
This cooperation follows the launch of Kwiff's "Curfew" feature, which allows users to restrict access to the platform during specific times, an important part of its responsible gambling strategy. This feature complements Kwiff's existing real-time behavior monitoring system, reflecting its ongoing focus on player welfare.
Garry McGibbon, director of Spryme Limited, which owns Kwiff, stated: "We are honored to partner with a club with such a rich tradition as Millwall and look forward to further developing our relationship."
It is worth noting: Kwiff was established in 2015 and currently holds licenses from the UK Gambling Commission, the Isle of Man regulatory authority, and relevant Irish licenses. The platform has also received the "Safer Gambling Standard" certification from GamCare.
Previously, Kwiff had established a partnership with Motherwell Football Club in Scotland, becoming the sponsor behind the team's jerseys. These actions indicate that Kwiff is actively expanding its layout in the UK sports field, covering football, boxing, and other areas.
Luke Wilson, Millwall's Commercial Director, welcomed the cooperation: "Following last season where Kwiff was our FA Cup fifth-round sleeve sponsor, we are delighted to continue this successful partnership."
