On July 8, 2024, the Italian football club AC Milan and Boomerang has signed a regional partnership agreement under which Boomerang will become AC Milan’s official regional betting partner in Europe.
Founded in 2021, Boomerang provides a diverse range of sports betting products , including flagship brand Boomerang Sportsbook. The company has received several industry awards for its focus on innovation and customer satisfaction, a press release highlighted.
This collaboration marks a key milestone for both organizations, Aligning Boomerang's growth with AC Milan's focus on fan engagement, an official statement read. Both parties aim to build strong brand credibility and a long-term vision for innovation, AC Milan added.
AC Milan's chief commercial officer Maikel Oettle said: "We are very We are delighted to be working with Boomerang as this collaboration will be of great value to our fans. Together we will enhance fan engagement across Europe and deliver unique experiences that celebrate our shared love of sport. Working closely together, we look forward to creating unforgettable moments and strengthening our ties with European sports fans.”
Boomerang co-founder Ivan Kraynov added: "We are very Delighted to become the official regional betting partner of AC Milan. This partnership with Rossoneri is an important milestone for Boomerang, uniting us with a team that shares our commitment to winning, bravery and innovation. Trends and provide exclusive experiences for fans, partners and users.”
