On July 11, 2024, Sportradar announced the extension of its exclusive betting data rights partnership with European football governing body UEFA Three years. Additionally, the sports data specialist has extended its integrity partnership with the association.
The expanded rights agreement now includes non-exclusive rights to distribute the data to non-gambling media, Sportradar has announced. Additionally, it will provide betting experts with access to certain advanced tracking.
According to Sportradar's announcement, the rich data will enhance its most advanced AI-driven products and services, allowing it to offer customers Innovative technical solutions.
The agreement covers all UEFA club and national team competitions, including:
● UEFA Champions League
● European Super Cup
● European League
● European Conference League
● European Women's Champions League
● 2025 European Women’s European Cup
● 2026 FIFA World Cup European Qualifiers
● 2028 UEFA European Cup European Qualifiers
● European Nations League
● 2025 and 2027 European Under-21 Championship
● UEFA International Friendly Match
As a result, Sportradar will now be able to deliver over 900 high-profile matches each season. This represents an increase of nearly 33% compared to the previous cycle.
At the same time, Sportradar also extended its long-term integrity partnership with UEFA. The two parties have worked together for 15 years and will continue to be committed to integrity.
To this end, Sportradar will continue to support UEFA’s anti-match fixing team, providing dedicated intelligence and investigative resources, as well as enhanced monitoring and educational services.
UEFA's marketing director Guy-Laurent Epstein welcomed the new deal with Sportradar, praising the company's professional approach to sport. Epstein expressed excitement about maintaining the successful data rights partnership for another three years.
"As part of the agreement, we will also continue our long-term cooperation to protect the integrity of UEFA and our member association competitions."
Sportradar CEO Carsten Koerl also commented on the matter, saying that he was happy to expand cooperation with UEFA. Koerl said the expanded arrangement will allow his team to deliver "unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage" to customers and to football fans as a whole.
This agreement supports our strategic focus of selectively investing in long-term rights to key global sports to enable continued innovation and Enhance our services.
According to other news reports, Sportradar recently added audio and DOOH channels, noting that audio consumption and DOOH spending have increased significantly over the past few years. .
