Instagram is a significant platform for visual content and marketing. For businesses with multiple operations, diverse target audiences, or various locations, understanding how to manage multiple Instagram accounts is a more effective marketing strategy.
Segmenting your business into multiple Instagram accounts can be beneficial in several key aspects. This means you can tailor your marketing messages for different audience groups and product lines. However, if you decide to create multiple accounts, make sure there is a need to do so.
1. Create separate accounts for different businesses
Businesses often sell many different products to specific target audiences. These audiences may be in different countries or consist of different demographics and interests. Therefore, it is necessary to create specific Instagram content for each business and customize it for the unique needs of that audience. Simply syncing content from the main brand page is not enough. When an account is specific to a segment of your audience, you need to create original content that speaks directly to that interest group.
2. Create separate accounts for different regional audiences
One of the main reasons for creating multiple Instagram accounts is to cater to different geographical locations. This is not just about being able to communicate in the local language, but also because audiences in different locations may have different content preferences. For example, a global brand may need to create different accounts for the North American, European, and Asian markets to better meet the needs of audiences in these regions.
3. Separate the brand from its owners
As social media marketing continues to evolve, many people choose to separate their personal profiles from their brands. This is particularly valuable for founders, influencers, and content creators who want to establish their influencer careers alongside their brand business. For example, a fashion blogger might have a personal account and a brand account to manage personal life and business activities separately.
4. Set goals for each account
To make the most of your account management, you need to set specific social media goals for each account. Even if you are managing multiple accounts of the same company, each account's goals may differ. Outline the audience and purpose of each account, then define clear goals based on these objectives. For instance, one account may focus on brand awareness, while another concentrates on product sales.
5. Create a content strategy for each account
Once you have clearly defined the goals for each account, you need to create a plan to achieve these goals. This involves creating a unique social media content strategy for each account. First, understand which types of posts resonate most with your audience. You should also consider the best times to post and how often each account needs to be updated. If you are taking over an existing account, you need to conduct a content audit, analyze previous content, and identify areas that need adjustment. By creating a unique strategy for each account, you ensure that each one meets its niche market and targets its specific audience.
6. Establish a content calendar
A content calendar is a reliable way to visualize your strategy and ensure your goals are achievable within a given timeframe. It also helps you stay organized, which is crucial for managing multiple Instagram accounts simultaneously. Make sure you create a content calendar for each account so you can post at the right times and frequently enough to maximize your potential engagement.
7. Track analytics and performance
Collecting and reviewing Instagram analytics is the best way to refine each of your accounts to increase their influence and engagement potential. Commonly useful data points for any Instagram account include reach, impressions, engagement rate, and content interactions. However, you should also track analytics specific to the goals of each account. For example, if an account's goal is to increase brand awareness, then reach and impression data are particularly important.
