Swedish giant Betsson, which celebrated its 60th anniversary last year, will display the Betsson Sport infotainment logo on Inter Milan's shirts. The new jersey will display two stars for the first time to commemorate Inter Milan's 20th Serie A championship. This strategic alliance unites these two outstanding brands in their respective fields, with each name possessing a rich heritage. The four-year deal represents the largest shirt sponsorship deal in the club's history.
The partnership marks the largest ever shirt deal between Betsson and Serie A champions and last year's Champions League finalist Inter Milan. In addition to prominently displaying Betsson.sport on the team's jerseys, both parties are working together to enhance the overall fan experience. Leveraging Betsson's broad reach and innovative approach, the goal is to strengthen connections with fans around the world.
Jesper Svensson, CEO of Betsson Operating Company, said: “This sponsorship is Betsson’s largest to date. It allows us to connect with passionate fans of football in Italy and around the world. Our goal is not just to be a sponsor – we want to "This transaction strengthens our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry."
Alessandro Antonello, Corporate CEO of FC Internazionale Milano, commented: “We are delighted that Betsson has become the official main partner and signed this historic agreement, in which the Betsson Sport logo will be placed on the front of our new jersey. This new The partnership will help us reach new heights in fan engagement, and with the broad reach and innovative approach of our partners, we are ready to expand our international fan base and enhance the overall fan experience in Italy and around the world."
The Betsson Group's sponsorship portfolio extends globally, with a strong presence in a variety of sports and football clubs. In Latin America - Betsson is the main sponsor of Boca Juniors, Roma Club Avelaneda and Atlético Nacional de Colombia. In Italy, infotainment brand Betsson Sport has partnerships with clubs such as Napoli and Torino, with Francesco Totti as ambassador.
