Indian online gaming company BigCash has embarked on global expansion plans, launching first in Brazil. The move comes as the global competitive-based gaming market is expected to reach $106.78 billion by 2032, growing at a compound annual growth rate of 13.50%.
The company’s decision to enter the Latin American market – and Brazil in particular – is driven by the region’s huge growth potential in gaming. Brazil, with its large population and growing middle class with disposable income, is an attractive market for gaming companies.
In addition to Brazil, BigCash plans to launch in multiple other countries in Latin America, Asia and Africa over the next 12 months.
Commenting on the initiative, BigCash CEO Ankur Singh said: “Globalization has always been part of our strategic plan; with our launch in Brazil, we have just taken the first step.
We hope to be present in eight countries within the next 12 months.The competitive landscape of the Latin American gaming industry presents both opportunities and challenges.
BigCash is a perfect fit for the gaming space in Latin America because of our strengths in technology that allow for product customization, easy-to-play online gaming, and a super secure and fast experience; we have already gained a lot of organic traction. "
In related news, Fennica Gaming recently launched eInstant game LottoCap in Brazil. This event marks eInstants as the first casual game to enter the Brazilian market.
