Japanese video games giant Sega Sammy has announced the acquisition of Netherlands-based igaming platform Stakelogic for €130 million as it looks to strengthen its growing gambling portfolio.
The group said it intends to use Stakelogic’s in-house live casino and slot machine technology to enhance its GAN platform and expand its igaming business in the United States.
In the United States, Stakelogic has licenses in Rhode Island, Michigan and Pennsylvania.
Growing its gambling business is SEGA Sammy's top priority in 2024, the company said in May. Six months ago (November 2023), it reached a final agreement to acquire GAN for approximately $107.6 million, with an eye on the U.S. igaming market.
The group entered the gambling sector through a joint venture with South Korea's Paradise Group, starting with an integrated resort (IR).
Stakelogic gaming “enhancing the competitiveness of the GAN platform”
In a statement about the deal, Sega Sammy said the acquisition will further enhance the competitiveness of GAN's B2B platform and aid its online growth.
"Stakelogic's strength lies in the development of igaming content, which is the market we are targeting," Sega Sammy said.
Sega Sammy also highlighted its growing market share in Europe. The company said the technology and content, combined with Sega Sammy's existing offline business, will "significantly contribute to the expansion of our gaming business."
Stakelogic CEO Stephan van den Oetelaar said that for his business, the acquisition accelerated its growth trajectory.
"The regulated igaming market will double in size over the next few years and as part of Sega Sammy we will have the execution capabilities to become one of the leaders in the igaming B2B industry," he explained.
The acquisition is expected to be completed in the first quarter of 2026, at which time Sega Sammy will own 100% of Stakelogic.
