Scottish Premiership side Hibernian Football Club has announced a partnership with SBK.
The deal will see the sports betting app become Hibs' sleeve partner until the summer of 2026, appearing on men's first-team match kit, while the brand will also appear around Easter Road.
Hibernian also has a deal with another gambling company, QuinnBet, with which it extended its partnership last year.
The deal comes with new Scottish Professional Football League (SPFL) action set to take place across all four divisions this weekend.
This will be William Hill's first season as title sponsor after the association and the sportsbook announced a deal in June.
Hibernian Football Club Commercial Director Murray Milligen said: “We are delighted to have the support of SBK over the next two years, this is an important partnership for the club.
“We look forward to working with them over the next two years, what is an important and exciting period in the club’s history.
SBK Marketing Director Adam Baylis added: “We are delighted to begin our partnership with Hibernian; it is a great honor to be working with one of the biggest clubs in the SPFL.
“We can’t wait to bring SBK’s market-leading odds to Hibs fans all season long and promote our mission to transform the industry by focusing on price and product without a casino in sight!”
In related news, the EFL, Premier League, FA and Women's Super League recently published codes of conduct relating to gambling-related agreements, which the Gambling and Gambling Commission (BGC) has welcomed.
