BetComply, known for its regulatory and technical compliance expertise in the iGaming space, has successfully partnered with iCasino to obtain a coveted Dutch license, a major development for the Dutch gambling industry. The partnership marks the official launch of the HardRockCasino.nl brand in the Netherlands, which began operations in early July under a brand licensing agreement. This achievement was achieved after careful planning and close coordination with the Dutch regulator de Kansspelautoriteit (KSA), which culminated in the successful acquisition of the license in May.
Strategic Partnerships and Compliance Mastery:
iCasino CEO Paul Strikers expressed his enthusiasm for bringing the globally renowned Hard Rock brand to the Dutch market, stressing that compliance is crucial in its strategy. “We are very excited to introduce such a globally recognized brand to the Dutch market for the first time,” said Strikers. “We understood early on in the process that operator compliance needed to be one of our highest priorities, which is why we sought the help of BetComply and their unparalleled expertise in the Netherlands. We thank Mike and the team for our successful licensing application "
BetComply Chief Compliance Officer Mike de Graaff also highlighted the dynamic nature of the Dutch market and the company’s role in responding to complex situations, as stated in the company’s press release. “The Dutch market has attracted a number of large international brands in recent months, underscoring the opportunities available to those with a deep understanding of their regulatory obligations. We have assisted more than a third of the country’s licensees and, thanks to KSA has a proactive approach in all regulatory areas and we will continue to support our partners, including iCasino, as market conditions develop,” de Graaff added.
Expanding partnerships and technology integrations:
HardRockCasino.nl was launched not only to ensure compliance but also to enhance the gaming experience through strategic partnerships. Gaming Realms has teamed up with HardRockCasino.nl to bring exciting new games to Dutch players, including popular titles like Slingo Gold Cash Freespins and Slingo Capital Gains. As reported by Gambling Insider, Gaming Realms Commercial Account Manager Nicola Buckingham shared her excitement about the partnership, saying: “We are delighted to be joining forces with a new operator like Hardrockcasino.nl whose vision aligns with our 2024 Our goal is to bring our innovative games to new audiences while expanding our reach in new and existing markets."
In another major development, Bragg Gaming Group has struck a deal with HardRockCasino.nl to provide them with Player Account Management (PAM) software, marking Bragg’s sixth PAM client in the Netherlands. The partnership will see HardRockCasino.nl benefit from Bragg’s comprehensive suite of hosting services, including customer support, payment processing and fraud prevention. Bragg CEO Matevž Mazij expressed his enthusiasm: “We are delighted to support hardrockcasino.nl as it launches on the Dutch market under the Hard Rock Casino brand.”
