The Premier League's century-old club has reached a cooperation! This company is opening a new era of digital sports!

Many veteran football clubs have joined the market. What are they seeing?

Recently, the Premier League club Nottingham Forest Football Club announced with a high profile that Kering Sports has officially become Nottingham Forest's official shirt chest sponsor. Currently, the Kering Sports logo has been printed on the chest of the Nottingham Forest Men's First Team's new season jersey.

The official announcement was also officially displayed on the homepage of the club's official website. This is a very rare high-profile official announcement for this club this year. Many fans may be wondering what Kering Sports is.

Of course, friends who don’t know football may not know that Nottingham Forest Football Club, founded in 1865, has a history of nearly 160 years. A club with such a long history is already a legend in the minds of many football fans. It once defeated all the invincible opponents in Europe. In its century-old history, the club has won 13 English top league championships, 14 English FA Cup championships, as well as two European Champions League championships and a European Super Cup championship. Before the emergence of the modern Premier League BIG6, Nottingham Forest was undoubtedly the top 1 club in the world.

As we all know, the older a club is, the more noble its moral character is, and the more cautious it is when choosing cooperative sponsors.

This cooperation with Kering Sports is actually another important breakthrough for Nottingham Forest Football Club on the road to commercialization. I believe that the club’s top management has been selecting it for a long time and is also interested in the prospects of this cooperation.

Wilson, the sports director of Nottingham Forest Football Club, even said at the press conference: "We are very pleased to cooperate with such a dynamic and innovative brand as Kering Sports. The joining of Kering Sports has brought us unprecedented market opportunities and will greatly enhance the fans' game experience."

As early as last year, many established clubs began to announce cooperation with Kering Sports. At the end of 2023, Real Madrid Club reached a cooperation with Kering Sports, and the latter became the official partner of Real Madrid in Asia.

Current cooperation with Kering Sports includes, but is not limited to, Chelsea, AC Milan, Bayer Leverkusen, Crystal Palace and other world-renowned football clubs.

As the number of partners becomes wider and wider, even some clubs with a long history can no longer sit still and have come to cooperate with Kering Sports; in fact, what they are eyeing is the latter's layout in the "digital sports" industry.

Why do clubs choose Kering Sports?

Kering Sports is the world's largest online comprehensive entertainment platform, with products including chess, e-sports, lottery, baccarat and sports events around the world.

Due to the impact of covid19, the online gambling industry began to grow explosively in 2020, and the industry size is expected to grow from US$27.67 billion in 2020 to US$60.55 billion in 2027, with a compound annual growth rate of as high as 11.8%.

On this basis, sports betting has the highest market share.

Data source: business research insights

Data source: business research insights

With years of online operations, Kering Sports' accumulation of sports data, combined with the application of new technologies, has reached a stage that is sufficient to promote the rapid development of the digital sports industry.

1. Real-time data and analysis technology:

The application of this technology can enhance the depth of the gambling experience, allowing bettors to use real-time statistics and data analysis to make more informed betting decisions.

For example, the dynamic adjustment of odds caused by game events. For example, if a team replaces a player, combined with data, it shows that the team's winning rate will be greatly improved after replacing this player, then the odds of winning will decrease, and the odds of the opponent turning defeat into victory will increase.

Real-time updates of data will provide bettors with timely information to adjust their betting strategies.

2. Virtual events combined with VR live broadcast:

The development of new technologies has also become a trend, combining dynamic images of real-time live broadcasts with real-time data.

This new technology will allow fans to follow their favorite teams and stars in real time, allowing bettors to make quick decisions based on the current game situation and participate in a more interactive viewing experience.

Therefore, digital sports can be said to have provided a new impetus for the gaming industry and the football industry. It not only broadens the boundaries of traditional football, but also brings new growth points to the global sports industry. This is also the main reason why all the old sports clubs are vying to participate in cooperation!

Conclusion

In short, the combination of digital sports and gambling has injected new vitality into the sports industry, while also bringing new challenges and opportunities.

In the future, with the continuous advancement of technology and the continuous development of the market, this combination will continue to promote the prosperity and development of the entire sports industry, and operators in the industry will inevitably be able to get a share of the new trend of the times.

We look forward to discussing more unique insights on digital sports betting with all readers, and sincerely invite you to pay attention to PASA, the global information platform for the global get-rich-quick industry, to obtain more information on the get-rich-quick industry.Welcome to subscribe to PASA official channel:https://t.me/pasaqqzxzz