Rei do Pitaco, a leader in Brazilian digital sports, recently took a major step towards diversifying its offerings by applying for a sports betting and iGaming license under Brazil’s newly revised regulations. The application was submitted to the Secretariat of Prizes and Gambling of the Ministry of Finance, confirming compliance with the requirements set out in Decree No. 827/2024. The application is currently under review within the System for the Administration of Gambling (SIGAP), an online system designed to streamline the regulation of newly legal gambling activities.
Vision and Leadership:
In a recent press conference, Rei do Pitaco CEO Kiko Augusto shared the company’s vision to expand into the sports betting and iGaming sectors. According to Games Magazine Brazil, Augusto commented: “Our goal is not just to enter the market, but to change it by setting high standards for player safety and gambling integrity.” This vision is supported by Rei do Pitaco’s commitment to high standards Backed by its historical commitment, this sentiment was echoed by Chief Operating Officer Rafael Marchetti Marcondes, who emphasized the company’s focus on maintaining compliance with international best practices for responsible gambling.
In order to achieve potentially positive results from its application, Rei do Pitaco has invested heavily in its technological infrastructure. The company has developed a robust digital platform that mirrors the functionality and user experience of its popular fantasy sports services, but is tailored to the needs of sports betting enthusiasts. Partnerships with renowned global gaming providers are part of this strategic move, ensuring that the platform will offer a variety of betting options in a safe and user-friendly environment.
Operational preparation:
Rei do Pitaco plans to clearly differentiate its fantasy sports products and new sports betting features. By maintaining separate operating domains for each service, the company aims to ensure user clarity and compliance with regulatory standards. This strategic separation also facilitates targeted marketing efforts and tailored customer service for each product line.
Rei do Pitaco’s community engagement strategy has contributed significantly to its success. With more than 16 million downloads of its mobile app and 7 million active users, the company has built a strong user base hungry for new forms of engagement. In recognition of its operational excellence, Rei do Pitaco has received multiple certifications in areas such as quality management and information security, demonstrating its dedication to operational excellence and user safety.
The possible approval of a gaming license would make Rei do Pitaco a leader in Brazil's fast-growing online gambling industry. By combining technological innovation with a commitment to ethical standards, the company is not only committed to participating in the future landscape of sports betting in Brazil, but also shaping it.
