Metric Gaming has entered into a strategic partnership with BetComply, a company specializing in regulatory and technical compliance. The partnership aims to support Metric Gaming’s expansion into regulated markets by developing compliance strategies and identifying new market opportunities.
Metric Gaming has recently concluded a number of deals in regulated jurisdictions such as the UK and the Netherlands. The company works with BetComply to ensure compliance with the strict compliance standards required in these regions.
Dan Banham, chief operating officer of Metric Gaming, said: “As we expand our reach, we have earned a hard-earned reputation as the sportsbook of choice in highly regulated markets such as the UK and the Netherlands. This reputation reflects Metric’s commitment to regulatory compliance "We wanted to find a compliance partner who understood the complexities of these and other complex markets."
Mike de Graaff, CCO of BetComply, added: “We greatly admire Metric Gaming’s strategic focus on the regulated market and they are a supplier we have been looking at for a long time. When they approached us for support we felt we were on the same page and we have Ready to help them continue to expand across the UK, Netherlands and beyond.”
This partnership follows Metric Gaming’s agreement with Betzone to launch sports betting in the UK. The partnership marks Metric Gaming’s foray into the home market, following the launch of its sports betting platform in the Netherlands earlier this year.
Metric Gaming’s regulatory approach has been tested in the Netherlands, where local regulator Kansspelautoriteit (KSA) revised its responsible gambling policy in June.
Metric Gaming is also a member of the International Betting Integrity Association (IBIA), which joins more than 150 other organizations dedicated to promoting integrity in the sports betting industry. The company's entry into the UK market will see the launch of a new horse racing platform and a football product.
BetComply has also been involved in other regulatory engagements, such as assisting Hard Rock Casino NL in obtaining a Dutch gaming license earlier this year. BetComply has partnered with Hard Rock Casino NL to meet regulatory requirements set by the Dutch Gambling Authority Kansspelautoriteit (KSA).
