Supplier Beter Live has appointed Alina Mihaela Popa as its new Chief Commercial Officer. Popa has nearly a decade of industry experience and has held customer management and business development roles at Pragmatic Play and Skywind Group.
Her appointment coincides with Beter Live's ongoing expansion, which includes new products, market launches, and operator partnerships.
At Pragmatic Play, Popa started as a customer manager focused on customer relationship management. Later, she joined Skywind Group, where she led the senior partnership management team and served as a senior business development manager. During her tenure, she established partnerships and contributed to the revenue growth of both B2B and B2C businesses.
During her time at Beter Live, Popa will oversee commercial activities, including establishing new partnerships with operators in regulated global markets. Reportedly, she will also ensure that existing partners fully leverage Beter Live's live content products.
Popa commented, "I am delighted to join Beter Live and contribute to realizing the company's ambitious vision and goals. My main objective is to build a robust commercial department that can seamlessly integrate partners and consolidate our position as a leading live content provider."
Beter Live is a live content operator whose game portfolio is designed to attract a core audience, including Millennials and Generation Z. The company has recently established several strategic partnerships, such as an agreement with Novibet in January and with Superbet in April. Last year, Beter also partnered with companies like Digitain and Grid.
In June 2024, Beter (an independent division of Beter Live) announced a partnership with SportyBet, marking its first collaboration with an African operator.
