Recently, the World Snooker Tour (WST) has confirmed its partnership with the online betting operator Unibet.
Discussing the new partnership agreement with Unibet, WST's CCO Peter Wright said: "We are thrilled to partner with Unibet for the first time, as we know they share our passion for sports. They are an innovative brand, always committed to helping fans enjoy sports in a safe, responsible manner.
The British Open is a key event in our calendar, featuring a strong lineup. It will be an exciting week in Cheltenham, and we look forward to working with Unibet."
Unibet's General Manager Sam Mead added: "We are honored to be the main partner of the Snooker British Open and are eager to participate in this thrilling event in Cheltenham.
"This tournament has a long history and a strong lineup, making it an excellent platform to showcase our commitment to the sport.
"World-class players will be attending, and the matches will be broadcast on ITV and internationally, ensuring the Unibet British Open receives widespread attention and is spectacularly entertaining."
