GeoComply CEO Anna Sainsbury stated, "GeoComply shares a common vision with Jai and Jeremy, which is to provide the best player experience in our industry."
"Although digital analytics can provide excellent insights, they lack the personal experience that allows operators to see, hear, and learn from real customer interactions. Betting Hero compensates for this gap by offering outstanding real user experience insights."
"As a client of their research division, we have experienced this firsthand, and now we are excited to support Betting Hero in leveraging this expertise to drive greater growth."
Moreover, Betting Hero also provides "actionable intelligence and insights" to operators and suppliers through its specially built, industry-specific consumer insights and testing division, Betting Hero Research.
William Zeralsky, Vice President of Marketing Strategy and Performance at PENN Entertainment, noted, "As a leading operator in the highly competitive North American digital market, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, providing timely, relevant, and actionable information to accelerate our digital transformation. Their insights are invaluable."
FansUnite acquired Betting Hero in 2021 from its parent company American Affiliate. Following this sale, the only brand in the FansUnite portfolio is BetPrep.
The company will delist its common shares from the Toronto Stock Exchange on August 21st, ceasing its common shares' public trading in Canada. Following the delisting, FansUnite will also promptly apply to withdraw its common shares' quotation from OTCQB.
