Udinese Football Club officially announced a partnership agreement with bet365 Scores, which will become the new sleeve sponsor for the team's jerseys for the 2025-2026 season.

The collaboration will debut on August 9 in an international friendly match against Werder Bremen, where the bet365 Scores brand logo will appear on the left sleeve of the players' jerseys.

This agreement is based on a "shared vision" to enhance fan experience through innovative technology and to explore more business opportunities both in the Italian domestic and international markets. Udinese stated that this cooperation will further consolidate the club's influence in the digital and sports business sectors, marking another significant move in its global partnership strategy.

Meanwhile, the football sponsorship market continues to heat up. The Premier League club Nottingham Forest is about to officially announce Bally's as its new jersey main sponsor for the upcoming season, while Greentube also reached a content agreement with bet365 on July 11 to further expand its online casino product line in Ontario, enhancing its market layout.