Gambling provider Sportingtech announces the integration of BetMakers' turnkey horse racing technology solution into its operator platform.
This deal aims to enhance the horse racing technology services Sportingtech provides to its operator partners, as the company seeks to consolidate its customer products under the leadership of its new CEO, Tom Ustunel. BetMakers' horse racing solution covers over 300,000 annual events and includes live data feeds. Now, Sportingtech hopes the addition of this technology will diversify its platform.
Sportingtech's Chief Product Officer, Tommy Molloy, speaking about this new deal said: "Integrating BetMakers' horse racing solution is an important step forward for Sportingtech, as we continue to diversify and enhance our already strong platform products."
"Horse racing is a globally popular sport, generating over $115 billion in revenue annually, and we are excited to provide our partners with access to this vibrant vertical market. This collaboration highlights our commitment to providing top-tier solutions to meet the evolving needs of our clients and their players."
For BetMakers, this latest announcement follows the company's activities in the US market, where it signed a two-year market access and content agreement with bet365, with both parties having launched fixed odds horse racing in Colorado and New Jersey. The company's other recent developments include the appointment of new CFO Carl Henschke in June.
BetMakers' Director of Business Development and Partnerships, Joey Carroll, also stated: "BetMakers is delighted to partner with Sportingtech to deliver global horse racing betting through its award-winning platform. Our highly flexible embedded solution will offer fixed odds and horse racing betting, supported by BetMakers' top-tier betting engine, expertly managed trading services, unmatched global pool mixing capabilities, and enhanced user engagement tools, including our new horse racing forms and Racelab content services. We look forward to working closely with Sportingtech to enhance the horse racing betting experience through their platform."
